
Why Are You Doing That To Yourself?


It's Time To Diversify Where Your Authority Lives.
The problem isn't your product. It's where and how your product is seen.
Because the way parents and kidults find toys is changing.
They aren't just scrolling feeds or reading product reviews.
They're asking AI for inspiration, ideas, and imagination.
You're failing to load your brand into the future's operating system.
Unboxing posts and trending reels are not going to stand the test of time.
If you don't build AI authority, you're just playing an older model and it will be 'Game Over'.

Picture a parent opening ChatGPT and typing "my child is failing at math, how can I help them?
Somewhere in that answer, is your brand or product named?
For most toy brands right now, it isn't.
I move you from product features to parenting solutions so your content answers the question a parent is asking.
I move you from rented attention to owned equity so it keeps working for you long after a reel would've been forgotten.
I move you from influencer hype to being the answer AI and parents both point to as the source they trust.


Toy reviews. Event sponsorships. Influencer fees. You're funding everyone's authority but your own.
Gift guides. Holiday roundups. Viral moments. You're paying for the end cap, but AI is also stocking the aisle.
Followers. Likes. Reach. You're renting all of it and AI doesn't trust what you rent.
Stop playing WITH MISSING GAME PIECES!
YOUr AI CONTENT SOLUTION
Stop hoping they swipe to you and ensure the world's biggest engine points to you.
Stop fighting for a 3-second glance and starting owning the minutes that matter.
Start making AI agents into your best sales people and brand ambassadors.
90 Minute Video Meeting
We'll talk about how your brand is currently surfaced in AI-driven search results. Whether you're appearing as an authority or could expand reach. We'll review your AI-indexable content, and evaluate your overall digital footprint, such as your use of brand assets or partnerships that might enhance authority signals.
Wrap Up Report
One week after, you’ll receive a report outlining where you’re already authoritative and where you can increase depth with clear next steps to maximize your AI visibility. You can then share it with your team, hire a strategist or work with me to implement the findings.

You are tired of campaigns that spike and disappear while your competitors keep showing up in AI search results.
You want your product to be the answer when a parent searches for a solution, not just an entertaining social post.
You understand that the next decade of toy marketing will be won in AI search, not in a social feed.
You are ready to invest in content that keeps working for your brand long after you paid for it.
You want to reach the buyer your current strategy will never find.

In this class, we will teach you the visual system for knowing just how much TRUE time you have each day. WARNING - This might produce audible gasps from you, but never fear - we will show you how to make that time count, and once you have a good grasp on it….you’ve won more than half the battle.
Visual time estimation
Attending to your human needs first
Maximizing your best hours of the day

In this class, we will teach you the three P’s of business planning, and how to categorize your tasks so they are prioritized without a lot of decision fatigue. You’ll have a spot for everything, and the reassurance that it’s all in the right order too.
Business planning in 90 day sprints
Task prioritization
Ditching scattered multi-tasking

In this class, we’ll strengthen your focus muscle so you are able to stick to the plan you set. No shaming allowed. The best part about all of this is you can be a fluid flexible person and still master the skill of focus and refocus.
Exercising your focus muscle
Accounting for natural distraction
Understanding “task switching” costs
PEOPLE ARE SAYING IT IS THE BEE’S KNEES

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla non augue a dolor convallis lacinia. Aliquam massa mi, consectetur vitae semper vitae, interdum et est. Fusce eget nisl ultrices, efficitur augue sagittis, auctor ipsum.
Eliminate the decision fatigue around certain business tasks. This list is the full stack of typical business owner tasks, categorized by priority. It also includes a time estimation so when you’re planning your weeks, you can create a realistic plan! It works for all types of online business owners!

The best free calendar available today is Google calendar, and this class will give you basic setup instructions as well as some “power user” hacks you may not know yet that will make using the calendar app and tool a breeze.

Using the About Darn Time system, watch me quarterly plan inside our company Funnel Gorgeous. We are a multi-million dollar brand and use this simple system every 90 days so I am CLEAR on what I have to do as Co-CEO after setting up the quarterly priorities. Proof this works whether you are a 1 person show or have a big team!

Multi-platform amplification where you product is featured alongside complementary products in a curated roundup, maximizing SEO and paid ad discovery opportunities.
Video Podcast Feature Your product showcased on my YouTube channel, where parents can see your toy in action through engaging, story-driven content.
Audio Podcast Feature Extended reach across Apple Podcasts, Spotify, Amazon Music, and iHeartRadio to meet parents during commutes, workouts, and daily routines.
Five Social Media Posts
Strategic amplification in Instagram, TikTok, Pinterest, LinkedIn, and Facebook.
Two Blog Posts
A podcast companion post plus a standalone product feature, both SEO-optimized for long-term discoverability.
Newsletter Feature
Direct access to engaged parents actively seeking trusted toy recommendations.
Amazon Opportunities
Editorial consideration for our shoppable Favorites page and Amazon Live features.
Plus paid amplification included so your product reaches targeted parent audiences, not just organic followers
60 Minute Video Meeting
We’ll talk about how your brand is currently surfaced in AI-driven search results. Whether you’re appearing as an authority or could expand reach. We’ll review your website’s alignment with AI-indexable content, and we’ll evaluate your overall digital footprint—like your use of brand assets or partnerships that might enhance authority signals.
Wrap Up Report
One week after, you’ll receive a wrap-up report outlining where you’re already authoritative and where you can increase depth with clear next steps to maximize your AI visibility
Direct execution of your audit insights
Based on your specific report, this could include optimizing AI-friendly website content, enhancing brand asset use, or other targeted steps to deepen your authority.
In short, if you liked the audit’s roadmap and want expert execution, I’ll handle the implementation for you.
Multi-platform amplification where you product is featured alongside complementary products in a curated roundup, maximizing SEO and paid ad discovery opportunities.
Video Podcast Feature Your product showcased on my YouTube channel, where parents can see your toy in action through engaging, story-driven content.
Audio Podcast Feature Extended reach across Apple Podcasts, Spotify, Amazon Music, and iHeartRadio to meet parents during commutes, workouts, and daily routines.
Five Social Media Posts
Strategic amplification in Instagram, TikTok, Pinterest, LinkedIn, and Facebook.
Two Blog Posts
A podcast companion post plus a standalone product feature, both SEO-optimized for long-term discoverability.
Newsletter Feature
Direct access to engaged parents actively seeking trusted toy recommendations.
Amazon Opportunities
Editorial consideration for our shoppable Favorites page and Amazon Live features.
Plus paid amplification included so your product reaches targeted parent audiences, not just organic followers
60 Minute Video Meeting
We’ll talk about how your brand is currently surfaced in AI-driven search results. Whether you’re appearing as an authority or could expand reach. We’ll review your website’s alignment with AI-indexable content, and we’ll evaluate your overall digital footprint—like your use of brand assets or partnerships that might enhance authority signals.
Wrap Up Report
One week after, you’ll receive a wrap-up report outlining where you’re already authoritative and where you can increase depth with clear next steps to maximize your AI visibility
Direct execution of your audit insights
Based on your specific report, this could include optimizing AI-friendly website content, enhancing brand asset use, or other targeted steps to deepen your authority.
In short, if you liked the audit’s roadmap and want expert execution, I’ll handle the implementation for you.
No. Samples are not returned. They may be used for media styling, and giveaways.
Toys and kid products with clear play value and a problem they solve for families. If your product makes a parent's life easier or a child's play richer, we want to hear from you.
You can submit as many as you want with a separate fee for each. One opportunity per product.
Yes, we do. Please reach out to [email protected].
If you are looking for an affordable option without any content guarantees, you can submit your product to The Toy Edit. Learn more here.
I don't rely on organic reach alone. All social content includes paid amplification to targeted parent audiences. Your product gets seen regardless of my follower count.
Second, my authority isn't built on followers. It's built on 15+ years in the toy industry, 400+ published articles, and 200+ TV segments. But more importantly, I build content the way AI actually finds it. Problem-first. In the right containers. Indexed and searchable long after your campaign ends. That is not something a follower count can buy. And it is something your competitors have not figured out yet.


Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla non augue a dolor convallis lacinia. Aliquam massa mi, consectetur vitae semper vitae, interdum et est. Fusce eget nisl ultrices, efficitur augue sagittis, auctor ipsum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla non augue a dolor convallis lacinia. Aliquam massa mi, consectetur vitae semper vitae, interdum et est. Fusce eget nisl ultrices, efficitur augue sagittis, auctor ipsum.